5 Vital Reasons Why You Still Need a Business Card in Brisbane

The way we use smartphones to send instant emails and communicate on social media may make you think business cards are no longer relevant. But they are still important. Digital media will not replace business cards any time soon. Giving out business cards in Brisbane can help you to create a lasting impression on potential customers and business partners. Here are five reasons why your business card remains a valuable marketing tool.   1. Business Cards are Effective for Direct Marketing Digital advertising, search engine optimisation, and email marketing are good channels for attracting new prospects. But they can’t beat the effect of having a face-to-face meeting with a person and concluding it with a warm handshake and an exchange of business cards. As a business owner or executive, you can encounter a new contact or prospect at any time or place including airport lounges, industry conferences or trade shows. That is why you should always have your business cards with you so you can take full advantage of the opportunity to establish a profitable business connection.   2. Your Business Card is a Powerful Branding Tool When you meet a person that could become a great prospect, or help you to create a great business connection, your business card can help you to promote your brand and make a good first impression. It is more powerful than merely exchanging email addresses or phone numbers. To make a good business connection through business cards in Brisbane, you must have a card that is of the highest quality you can afford. For instance, in addition to the conventional cards made... read more

5 Undeniable Benefits of Using Pull Up Banners in Brisbane

Pull up banners are widely used for adverts in shop windows and for displays at trade events. They offer an attention grabbing, visually stimulating, and cost effective form of physical advertising. When you need to make a presentation at a conference or an upcoming event, you need to use a display product that will promote your brand effectively. Using pull up banners in Brisbane has continued to be an effective way to promote businesses because they have the following features and qualities.   Convenient to Transport and Set Up Pull up banners can be transported very easily by company representatives from the office to an event venue and back. They are equipped with attractive shoulder sling bags that make them easy to move along with other items required to set up your booth or ad space at a trade event. They may transported conveniently by hand by a single employee or in one of your company vehicles. In addition, the banner is very easy to set up wherever it is needed. Within a few seconds, you can pull up the graphic display and erect the stand without any technical expertise or assistance.   Easy to Print and Deploy These banners do not require a long time to print. Unlike other large format print adverts, they can be printed within a short notice. You may even prepare the graphic design at your office and send it to a printer, who will improve on it, and get it printed quickly. Most pull up banners in Brisbane can be printed at short notice. After you get them printed once, you can continue... read more

6 Ways to Design and Print a Flyer that Will Stand Out Among Others

Printed flyers can help to promote both small and large businesses in Australia. They should be part of your marketing strategy because they can be used to communicate with customers and inform them about new products or special offers. But due to the increasing number companies adopting flyer printing in Brisbane to promote their businesses, your flyer must be distinct from others. Here are some tactics and strategies you can use to make your printed flyers stand out.   Use a Bold Eye-Catching Headline Your flyer should have an attention-grabbing headline that will make the person reading it to look at the entire flyer and absorb your marketing message. Try to make the title short and succinct. But you may also use long headlines if your audience will take time to read it. As much as possible, let the title states the major benefit that the customer will gain if he acts on your offer.   Draw Attention to the Main Benefits of Your Product, Service or Event Make sure you use a section of the flyer to itemise and highlight benefits of your products or event. List the most important benefits that will get your audience to take action. Arrange them in order, placing the most important benefits at the top of the list. Use attractive bullets and graphical effects to draw attention to the list.   Choose Striking High Quality Graphics Your images are just as powerful as your headline. Most people will even spend more time looking at the images than they will spend reading your headline. So ensure that you use high quality HD photos.... read more

4 Reasons Why Printing in Brisbane CBD is a Viable Marketing Option

The increase in digital marketing has not reduced the effectiveness of print marketing in any way. In fact, marketing through printing in Brisbane CBD and other business hubs in major Australian cities has become a more authentic form of marketing. Now it is easier for businesses to engage their customers and build their brands due to the tactile nature of print marketing materials. Print marketing is a tested and proven method for engaging customers and it delivers a high return on investment. Here are some of the most important reasons why you should use printed materials to promote your business.   Print Marketing Has an Increasing Response Rate In the last decade, print marketing has experienced a high response rate. During the same period, email response rates have reduced considerably. Some savvy direct marketers and copywriters are even receiving higher response rates than what they experienced at the peak of print marketing over thirty years ago. The truth is that today, most consumers are bombarded with up to 100 emails every day and many of them are simply sent to their spam folder. On the other hand, printed newsletters and direct marketing materials are opened the same day they are received and they are kept for future reference.   Printed Direct Mail Has a High Return on Investment The return on investment you can get on direct mail is currently higher than other marketing channels. For various products, particularly consumer goods, returns could be in the ratio of 13:1 or 1300 percent return on investment. Direct mail beats the ROI you can get from affiliate marketing, or email marketing... read more

5 Easy Ways to Make More Profit With Your Business Card in Brisbane

Your business card is a vital part of your business identity. No matter how much we use social media and smartphones, a business card still serves as way to leave a lasting impression. But what happens after you give someone your business card? Do you receive a phone call, or a visit to your website? Here are some ways to improve the response you get when you give out business cards in Brisbane.   Print the Best Quality Card You Can Afford Avoid using cheap thin and flimsy business cards, they create a poor impression in the mind of the recipient. Instead, invest as much as you can in high quality durable stock cards. This will create a lasting impression and encourage anyone holding it to get in touch with you. Ensure that the card fits your brand and is appropriate for your professional field and the type of people you want to do business with you.   Design the Card to Make People Contact You Considering that a business card has very little space to place an advert, you must ensure that you design it to make people contact you. So hire a competent graphics designer that can help you to communicate your marketing message to anyone who reads it. You card should have all the information that is needed to prompt a prospect to take action that can be converted into sales.   Put a Well Stated Marketing Message on Your Card It is a common practice to put a nice sounding title on a business card. But putting “president”, “director” or even “CEO” on the business... read more

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