Flyers and Brochures Make for Good Marketing Materials
In a highly digital and technological age, you might be thinking that printed materials have become obsolete. Heck, even books are being rendered into digital forms to keep up with the demand of the people. With more and more individuals opting for a digitised format, it’s likely you won’t believe that flyers and brochures are here to stay.
You read that right. These physical materials will continue to power on and stay despite the influx of new technologies. Tried and tested advertising tools, these marketing materials create a strong case and present a more convincing situation of why these will last the test of time.
Print as a Vital Resource
For the longest time, paper and printing devices have been valued throughout history. Even in the ancient times, papyrus was used to record history and other important happenings in the earlier civilisations. Today, these tools remain largely relevant primarily because they ingrain a sense of fulfillment not only for manufacturers and brands but also for the target consumers.
Compared to a digital document, print marketing materials provide a more tangible and satisfying tactile feel. According to Roger Dooley, paper remains to be a superior choice when out against digital files because it allows individuals to retain information better.
Ensure Longer Lasting Impact
Perhaps the reason why physical copies leave a longer lasting impact is that it interacts with an individual’s spatial memory network. As a result, people can forge direct connections with the brand and the advertiser, particularly when the ad touches on an emotional event.
Even better, the physical material allows the company to reinforce a message with the target audience even after the initial interaction. This somehow piques the curiosity of the individual, leading them to check out your company’s offerings. These can even be passed on from one person to another.
Foster Sense of Trust and Honesty
In a time where fake news and scams plague the Internet, it has become increasingly difficult to weed out what’s genuine from those that are not. Most of the time, people can’t even tell what brands, products, and reviews are true. With physical copies, you immediately see that there are no strings attached. You won’t even have to be scared of getting viruses and malicious content.
Brochures, flyers, and other physical collateral tend to foster a sense of credibility because it presents no danger. It cannot change what it claims because it has already been printed on paper. All it does is provide a readable and straightforward advertisement which has the capacity to attract potential customers.
If you or your company has been lagging behind in terms of marketing strategies, make sure not to sleep on print materials. Aside from helping your company reach your target market, these could help establish your brand as a reliable source within the industry. Not to mention, this is an effective way to engage with your audience.
This is not to say that you should completely abandon digital advertising, no. Instead, you can make your print materials interactive. QR codes and infographics are fun ways you can inject when it comes to drawing out a larger audience. In time, you’ll see that these tools serve hand in hand in expanding your reach.