The way we use smartphones to send instant emails and communicate on social media may make you think business cards are no longer relevant. But they are still important. Digital media will not replace business cards any time soon. Giving out business cards in Brisbane can help you to create a lasting impression on potential customers and business partners. Here are five reasons why your business card remains a valuable marketing tool.
1. Business Cards are Effective for Direct Marketing
Digital advertising, search engine optimisation, and email marketing are good channels for attracting new prospects. But they can’t beat the effect of having a face-to-face meeting with a person and concluding it with a warm handshake and an exchange of business cards. As a business owner or executive, you can encounter a new contact or prospect at any time or place including airport lounges, industry conferences or trade shows. That is why you should always have your business cards with you so you can take full advantage of the opportunity to establish a profitable business connection.
2. Your Business Card is a Powerful Branding Tool
When you meet a person that could become a great prospect, or help you to create a great business connection, your business card can help you to promote your brand and make a good first impression. It is more powerful than merely exchanging email addresses or phone numbers. To make a good business connection through business cards in Brisbane, you must have a card that is of the highest quality you can afford. For instance, in addition to the conventional cards made with cardboard, you can also make a business card with plastic or metal. These unique business cards will enable you to create strong interest and make an unforgettable impact.
3. A Business Card Opens Doors of Opportunities
Your business card can create a path to unending opportunities. For instance, it can help you to get a new job, establish a business partnership, and help you to strike a deal that will bring in a lot of profit. After meeting someone that could be of great value to your business, you normally introduce yourself and what you do, and then provide your main contact information. As you bring out your business card, you will look very professional. You won’t need to use a pen to write your email address. The business card provides something tangible to hold and it serves as a valuable point of reference in future.
4. Business Cards Do Not Have Downtime
Your cards are always accessible and they can never experience a dead zone or a place where there is no internet connection. No matter where you are located, your card will be viewed even when cell phones need to turned off. That means that your card can be used to market yourself and your business even on an airplane or while you are in a hospital.
5. Having a Business Card Creates a Face for Your Business
When you meet someone for the first time, handing over your business card, especially if it has your photograph on it, will keep you and your business in the minds of your prospects. Even if they do not need to buy your goods and services immediately, they will be able to reach for your business card in future and call you instantly, instead of trying hard to recall your company name or searching for you on Google.
Business cards still serve as an effective networking tool even with the proliferation of mobile digital communication. In fact, it will cause you and your brand to stand out from the crowd and make it easier for the recipient to contact you.