If you are new to commercial printing or you have just been given the responsibility to handle a major print project, you must be able to communicate effectively with your print partner. The following tips will help you to know what to tell your printer, how to state specifications, and how to keep track of the progress of the project.
1. Provide as much detail as possible early
To get a fair estimate from your printer, it is important to give detailed job specifications about your print job. It will enable you to avoid unnecessary surprises when the project is completed. Bear in mind that every print job will have unique details and it can only be completed by paying attention to detail from design to proofing to selection of paper and by ensuring that the right combination of colours are used for branding.
2. Tell your printer your preferred mode of communication
Effective communication between you and your print partner is one of the vital keys to the success of your print job. Most professional printers will find out about your best mode of communication and how often you want to receive an update on the progress of the job. You can choose between phone calls, email, and text messages.
3. Put all specifications in writing
During a major printing job, the job specifications may get altered in the middle of the production cycle. Examples of these include batch quantities, binding methods, and delivery instructions. So it is vital to keep track of all the communication in writing. Open a file and keep a paper trail and print all emails so you can easily glance through them and monitor any changes.
4. Get explanations for everything you don’t understand
If you are new to the print process, for example flyer printing, there will be a lot of print terms and jargon that you may not fully understand. So you should be humble enough to speak out and say I am sorry, I don’t understand what you mean. Tell your printer to explain all technical terms in layman’s English. If you don’t understand any aspect of the print process, be quick to say so.
5. Let your printer know your priorities for each job
Each print project will have its own unique priorities. In some cases it may be the delivery date. This is usually the case when you are at a professional printing in Brisbane for an upcoming conference or convention. For some other jobs like printing of flyers and brochures for marketing, it may be quality and consistent branding. So let your printer know exactly what to focus on when executing each job order.
6. Ask for creative input from your printer
For most print projects, you should have a sample or model that you want to use as a standard for your job. But in some cases, you may not have any sample to work with. This is when you need to depend on the expertise and experience of your printer. Take time to ask for their input. You will be surprised at the amount of creative ideas you will get on how to make your job easier, faster and more cost effective.
With these communication tips, you should be able to get the best results during your next printing project. Work with your printer as a partner and let them also apply their experience to ensure that the project gives you the best return on your investment.