In today’s modern age everything we do in business is being done digitally – sending mail, networking, attending meetings even signing contracts. The trusty printed business card is the one thing that the digital work will not fully replace anytime soon. Here are a few reasons as to why having a pocket full of business cards is still important in this digital age.
Swapping business cards is more genuine!
Let’s face it, swapping contact information digitally is impersonal; sure sending contact information through text or email is convenientbut engaging in eye contact and actual conversation is how real business relationships begin.
Effective Marking Tool
How many times have you received one of those email marketing newsletters and hit delete almostinstantly or just scrolled past one of those annoyingFacebook advertisements without taking any information in? Sure they’re good tools at attracting some leads and prospects, but they still aren’t as effective as a face to face meeting along with a good old business cards exchange. Keeping a few business cards handy at all times will ensure that you never miss a valuable business opportunity; you can encounter a potential lead or contact at any time.
Great first impression of your business and brand
A well designed professional looking business card does a lot more than just pass on a few pieces of contact information. When you meet with a potential lead or business client don’t you want them to walk away with a great first impression? A memorable business card does just that!
A business card is a physical object that potential clients leaves the encounter with and your brand stays with them. If you hand over a professional and creative business card, your lead is more likely to show other people which puts your business and brand in front of additional prospects.